The Automotivation Sales Training Course

– Table of Contents –

The audio and video courses both contain the entire Automotivation, Two Day Sales Seminar and cover the following 23 critical business building topics in complete detail:

1. The Thirteen Rules of Selling

Understanding both your attitude and the customer’s to create a win-win sale that makes everyone happy

2. Portrait of an Automotive Professional

The way to look and act if you really want to make it big

Click Play Arrow Below For Video Sample from this section of the course



3. Controlling the conversation & the Flow of the Sale

Methods of speaking that allow you to lead the customer instead of the other way around

4. Questioning Techniques

Six different questioning methods that will provide all the ammunition you need

5. Qualifying the Customer

Find out exactly what the customer is thinking so you can use their thoughts to close the sale

6. Wholesale & Fleet – Prospecting

Effective methods of seeking out new & profitable accounts

7. Wholesale & Fleet – Planning Your Presentation

Offering value added services that the competition is either unwilling or unable to provide

8. Wholesale & Fleet – Making Appointments & Meeting People

Don’t be like the telemarketers you hang up on. When you have to call for an appointment – do it right. Then find out how to mak a good & lasting first impression.

9. Wholesale & Fleet – Earning the Right to Make Your Presentation

Sometimes you have to jam your foot in the door. Learn the techniques that will get you past the first “no”

10. Wholesale & Fleet – Presentation Techniques

Having great benefits to offer isn’t enough. They must be presented in a way that will make the customer accept them.

11. Objection Handling Concepts

Find out what price objections really mean and how to handle them by the numbers

12. Sales Closing Concepts

Most salespeople don’t know when to close. Learn to spot the indicators that tell you when the time is right

13. Wholesale & Fleet – Closing Techniques

Tried and true closes for the successful conclusion of an outside sales call

14. Retail Sales – Telephone Answering Procedures & Techniques

Click Play Arrow Below For a Video Sample from this section of the course


Talking price shoppers in for diagnosis is the hardest job in sales. Discover all the sure fire tactics in this lesson

15. Retail Sales – Using Visual Aids as Sales Tools

Set your office up for selling. See how objects in your shop and office can make sales for you

16. Retail Sales – Road Testing Procedures & Techniques

More sales are lost on a road test than anywhere else. Learn how to avoid the pitfalls and use this time to your advantage

17. Retail Sales – Walking the Customer Through the Sale

Customers don’t trust us very much. Remove their fears with a step by step tour of the work you want to perform

18. Retail Sales – Finalizing the Sale

Selling from the repair order. The more you write on it the easier it is to get your price

19. Retail Sales – Answering Objections

Learn how to handle every valid price objection you ever heard

20. Retail Sales – Closing Techniques

More tried and true closes for the retail trade

21. Customer Follow Up

Just because you sold them once doesn’t mean that you’ll do it again. Find out how to keep them coming in and bringing their friends

22. Time Planning & Growth

Don’t have time to do all you need to? Discover the organization secrets of the very successful

23. Goal Setting & Achievement

If you don’t know where your going any road will do. Learn how to set goals and reach you full potential


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